Free — No account required

The photo guessing game that unlocks your past.

You have thousands of photos you never look at. CloseUp! turns them into a guessing game — and brings the memories flooding back.

Then record the stories behind them. Your voice, your words — preserved forever.

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Ready in 60 seconds. Your photos never leave your phone.

100% Private — on device

Faces · Places · Dates

Record stories

Free to play

Who is this?

Zoom reveals in 3... 2... 1...

That's Grandma!

Summer 2014

How It Works

Three steps to
relive your memories

No setup, no uploading, no accounts. Just open the app and play.

Zoom In

A super-zoomed close-up of one of your photos appears. A face, a place, a moment frozen in time.

Guess

The photo slowly unblurs and zooms out. Pick from the answer options before the full reveal.

Remember

The full photo reveals — and with it, a memory you forgot you had. Save it or share it.

Game Modes

Your photos are full of forgotten stories

Each mode unlocks a different kind of memory.

Who Is This?

Zoom in on a face.
Guess the person.

Can you recognize your mom from 15 years ago? Your best friend from college? Your kid at age two? The game that starts with laughter and ends with tears.

Where Was This?

Spot the clues.
Guess the place.

That beach vacation, the family road trip, your first apartment — it's all still there. You'll be amazed at how many places you've forgotten you've been.

When Was This?

How well do you
remember when?

Was that 2016 or 2019? Time blurs together — until CloseUp makes you really think. The one that starts the most family arguments. In the best way.

On This Day

What happened on
this day, years ago?

Every day, CloseUp finds photos from this exact date in previous years. The daily ritual that makes you grateful you took all those photos.

On This Day

Rediscover today's date, years ago

The Feeling

A game that makes you laugh.
Then makes you cry.

"I didn't know I had this photo."

It found my grandmother. I didn't even know I had a photo of her on my phone.

"Look how young we were!"

We were so young. I forgot we looked like that. I can't believe that was 10 years ago.

"Best family night in ages."

Pass the phone around the table. Watch what happens when a baby photo appears. Pure magic.

"No way you'll guess this one."

POV: your kids don't recognize you from 15 years ago. The arguments are the best part.

"I'm so glad I took this photo."

That feeling when a forgotten photo surfaces and you're grateful you pressed the shutter button that day.

"I had to share this."

Save your favorites and share them as beautiful memory cards on Instagram, WhatsApp, or Messages.

Record Memories

Preserve the stories
behind your photos.

Rediscover a photo, then record the story behind it. Audio or video with face cam. Your voice, your words — preserved forever.

Hand grandma the phone. Let her tell the story behind that photo from 1975. That recording will be priceless someday.

Share & Collage

Share beautiful
memory cards.

Turn your favorite moments into stunning collage cards. Share on Instagram, WhatsApp, iMessage, or save them to your camera roll.

Every card auto-includes the date, location, and names — so the story stays with the photo.

Play Together

The best family game night
is already in your pocket

Pass the phone around the table. Watch what happens when a baby photo appears.

Show Your Kids How Small They Were

Their first steps. Their first birthday. Watch their face when they see themselves as a baby.

Connect Across Generations

Grandparents remember stories. Parents remember context. Kids learn where they came from.

After Dinner, Before the Dishes

Someone pulls out the phone. "Who can guess this one?" And suddenly it's been an hour.

Save, Record & Share

Heart your favorites. Record the story behind them. Share as videos or beautiful memory cards.

Memories Unlocked

Keep playing, keep unlocking

Track your streak, earn badges, and climb through 10 tiers of memory mastery.

Daily Streaks

Don't break the chain.

50+ Badges

From "Getting Started" to "The OG."

Year Badges

Earn a badge for every year.

10 Tiers

Newcomer to Eternal.

Beyond the Game

Memories find you, even when you're not playing

Home Screen Widgets

A new mystery photo on your home screen every day. Small, medium, and large sizes. Tap to play.

Daily Photo Nudges

A daily notification with a blurred mystery photo from your past. Just enough to make you curious. Tap to play.

Category of the Day

Even on the free plan, a premium category unlocks for free on a rotating basis. Something new to play every few days.

Your photos never leave your phone.

CloseUp runs face detection and photo analysis entirely on your iPhone. No server. No upload. No account. No compromise.

100% On-Device AI

Zero Cloud Upload

No Account Required

No Ads

FAQ

Questions? Answers.

Is CloseUp really free?

Yes. 2–3 free games every day, plus a rotating free category unlock. Premium unlocks all game modes, unlimited games, more hints, and longer rounds.

Are my photos safe?

100%. CloseUp runs entirely on your iPhone. Your photos never leave your device, never get uploaded, never get shared. Ever.

Can I play with my family?

That's the best way. Pass the phone around the table. Everyone sees the same photos and the memories come flooding back.

How long does setup take?

Under 60 seconds. Download, grant photo access, and you're playing. No account needed, no uploading, nothing to configure.

What iPhone do I need?

Any iPhone running iOS 17 or later. The more photos you have, the better the experience.

What is Record Memories?

A premium feature that lets you record audio or video narration over any photo during gameplay. Audio-only or video with face cam (circle overlay or green screen effect). Exports as 9:16 vertical videos up to 3 minutes, with auto date/location/name overlays. Perfect for preserving family stories.

How does face detection work?

Apple's Vision framework and an on-device face embedding model run on your iPhone's Neural Engine. They find and group faces entirely on-device. Nothing leaves your phone.